Rental Yield in Crete: Real 2026 Numbers, Zone by Zone

March 24, 202610 min read

Villa with pool in Crete with sea view, representative of the rental market

Search "Crete rental yield" online and you'll find articles claiming 6%, 8%, even 10% net returns. No source. No methodology. No distinction between a villa in Elounda and a studio in Ierapetra.

At Kairos, we took a data-first approach. We analyzed 12,340 active Airbnb listings across Crete to extract real nightly rates by zone and property type. Here's what the data shows.

Methodology

The figures below are median nightly rates (ADR) observed across 12,340 active Airbnb listings in Crete, filtered between 20 and 500 EUR/night to exclude outliers. Data collected in March 2026. These are listed prices, not actual revenue (actual occupancy depends on season, management and property quality).

Median ADR by zone and bedroom count

Zone	1 bedroom	2 bedrooms	3 bedrooms	Listings
Elounda	92 EUR	135 EUR	212 EUR	376
Rethymno	122 EUR	166 EUR	264 EUR	645
Chania	85 EUR	159 EUR	259 EUR	873
Makrigialos	80 EUR	110 EUR	159 EUR	464
Agios Nikolaos	94 EUR	106 EUR	162 EUR	643
Gouves	82 EUR	108 EUR	197 EUR	703
Sitia	79 EUR	103 EUR	109 EUR	371
Hersonissos	77 EUR	102 EUR	202 EUR	1,208
Ierapetra	73 EUR	82 EUR	132 EUR	480
Heraklion	57 EUR	83 EUR	147 EUR	3,113

What these numbers tell you (and what they don't)

East Crete offers better price-to-revenue ratio

Elounda and Rethymno show the highest ADRs, but purchase prices are also higher. In Makrigialos or Ierapetra, purchase prices are among the lowest in Crete while ADRs remain competitive. The ratio between purchase price and rental income potential is more favorable.

Bedroom count changes everything

A 3-bedroom in Hersonissos (202 EUR/night) potentially generates 2.6x more than a 1-bedroom (77 EUR). But the initial investment is also higher. The sweet spot for many investors is the 2-bedroom: reasonable purchase price, solid ADR, sustained demand.

ADR is not yield

ADR is the nightly rate, not annual revenue. To estimate yield, you need to factor in occupancy rates (ranging from 12% in January to 97% in August), platform commissions (Airbnb 14%, Booking 15%), operating costs (cleaning, maintenance, insurance, ENFIA), and Greek tax brackets (15% to 45%).

Annual revenue estimate: a concrete example

Take a 2-bedroom apartment in Makrigialos, median ADR of 110 EUR/night. Applying real Crete seasonality (May-October high season, occupancy between 60% and 97% depending on month), platform commissions, management fees and Greek taxes:

Item	Estimated amount
Gross annual revenue	~18,000 - 22,000 EUR
Platform commission (14%)	~2,500 - 3,100 EUR
Property management (25%)	~3,900 - 4,700 EUR
Fixed costs (utilities, maintenance, insurance)	~3,000 - 4,000 EUR
Net revenue before tax	~8,600 - 10,200 EUR
Greek tax (15% bracket)	~1,300 - 1,530 EUR
Net revenue after tax	~7,300 - 8,700 EUR

These ranges are estimates based on our data. Every property is different. Use our free simulator to get a personalized estimate with your property's parameters.

Estimate my property's yield

Why this data is reliable

12,340 active Airbnb listings analyzed (March 2026)
18 zones covered across all of Crete
Prices filtered between 20 and 500 EUR/night to exclude anomalies
Weighted medians by exact bedroom count
Data automatically updated weekly through our collection pipeline

None of the figures presented here are a guarantee of revenue. They are statistical observations of the market. Actual performance depends on property quality, precise location, management and pricing strategy.

Sources

Kairos Guest Management internal data - analysis of 12,340 active Airbnb listings in Crete (March 2026)
Seasonality based on occupancy rates observed in our portfolio and market data

Free rental yield simulator

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